Born Good
Product packaging for India's first USDA-certified detergent
Born Good is India's most innovate plant-based laundry detergent brand - making detergents better for your home and our planet.
Building a plant based detergent brand from the ground up
We engaged with the client from start to finish ranging from naming to designing custom bottles to building it's e-commerce site. We developed a packaging system that would have a minimal carbon footprint and be easy to recycle in India.
Showcasing brand transparency
This special, first-of-its-kind, 72% bio-based detergent needed to be showcased in a bottle which customers would be proud to hold onto and reuse. Keeping the brand values in mind, we designed custom transparent PET packaging which is durable and readily recyclable.
Designed with a focus on user-experience
The bottle with its rounded triangular cross-section fits in the hand extremely comfortably and is easy to handle due to its lower volume.
A transparent label was designed to go with this bottle with the liquid in the bottle forming the sky above the landscape that describes the fragrance of the detergent.
Clever details that enhance the user-experience can be seen all around, like the "Time to Refill" text at the bottom of the label that only becomes visible once the liquid is below a certain level.
Since the bottle was meant to be reused, the experience around it had to be captivating
Born Good changed the way people consume daily home care products. After the successful launch of their detergents, we also helped design the rest of their ever expanding line of products.
Designed at Lucid Design
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